The Star Ledger, New Jersey’s largest newspaper, featured Inmod in this week’s Sunday paper.
Focusing on the rise of mass customization in recent years, the article discusses the new wave of personalized products and how new technology allows us to receive such customized items much quicker and easier than before. Inmod’s customizable options were included in the article along with customize-your-own chocolate and beef jerky companies. Inmod’s customization iniatives began with customizable Ball Chairs and Egg Chairs, and then segued into Design Your Own Pillow and Design Your Own Duvet Studios.
With the Ball and Egg Chairs, the customization enables you to choose your color combination and what kind of audio you want within the chair, if any. The Pillow and Duvet Design Studios get a bit more intense, as you choose your design, pillow fabric, pillow color, and different colors for the design, depending on the pattern. Either way, your customizing the items to be what you want, at an affordable price.
Check out the article for yourself here: http://www.nj.com/business/index.ssf/2010/12/mass_customization_indulges_th.html.